Our Staff

Dave Shambrock


(204) 982-6372 Ext. 102



Dave Shambrock helped create this organization and has stood at the helm ever since. He brings over 25 years of experience in leadership, strategic planning, not-for-profit management, marketing, product development and commercialization to his role as Executive Director – not to mention a passionate commitment to creating opportunities for our industry to succeed.


Prior to working with Food & Beverage Manitoba, Dave worked for the Province of Manitoba’s Economic Innovation and Technology Council. He held several positions as a food industry specialist and as the Council’s marketing director. Before leaving the public sector, he served as the Director of the Food Development Centre in Portage la Prairie, where he developed new networks and strategic partnerships with industry, university laboratories, and other R&D institutions.


Dave holds graduate degrees in Food Science and Business Administration and is a Certified Management Consultant. He has served on many national boards and committees, and is Chairman of the Canadian Food Innovators an organization that develops collaborative R&D projects for close to 2,000 companies from all regions of Canada.



Caroline Wiley


(204) 982-6372 Ext. 101


Caroline Wiley is the nerve centre of our organization. She plays a crucial role in planning, organizing and promoting all Food & Beverage Manitoba events. She has over 25 years of experience in government and agriculture, including over 20 years at the Canadian Wheat Board, where she coordinated highly successful industry events and conferences. She supports Food & Beverage Manitoba staff in all areas and serves as a vital link between us and our industry partners.



Linda MacDiarmid


(204) 982-6372 Ext. 104



Since joining Food and Beverage Manitoba in 2011, Linda has put her background in quality assurance and process documentation as well as her love of local food to work for us by planning and implementing our training programs. She works closely with our members and partners to ensure our training program continually evolves to meet the ever-changing needs of the food and beverage industry.




We are currently recruiting for this position.  Visit the Careers page for details.



Jennifer Strath


(204) 982-6372 Ext. 106



Jennifer Strath has worked in marketing with the agriculture industry locally, nationally and internationally for more than 25 years. Prior to joining us, her expertise helped launch products for some of the largest agricultural companies in the world. Her passion for effective branding, advertising and marketing strategy makes her an invaluable member of the Food & Beverage Manitoba team — and the ideal resource for members seeking to promote their products or services to new audiences.



Holly Thorne


(204) 982-6372 Ext. 105



Holly Thorne is our newest team member, and brings to the fold over 15 years of experience in communications, marketing, and public relations in the broadcast media field.  A born and raised Manitoban, she’s immensely proud of what our province has to offer and is a staunch supporter of local food and beverage producers.  She is also the Photographic Researcher for the Manitoba Historical Society, a volunteer position which takes her to all corners of the province to meet the locals and learn about their unique histories.


Media Inquiries

All  media inquiries should be made to the Executive Director, Dave Shambrock.